My job is to make a complicated decision feel like an obvious one.

Before I design a screen, I design the decision behind it.

Cases

European Investment Fund · BMvX

Restructuring a failed digital tool into a platform analysts trust

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Frits · Mortgage calculator

Structuring a mortgage calculator around where users actually dropped off

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European Investment Bank · Loan grading

From Excel and IT requests to self-service valuation runs

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Currently

Rabobank, Customer Journeys, Insurance & Pensions

UX Designer, via Essense (part of Eidra), Utrecht

Strategic design initiatives within the Rabobank App, across products, life events, insurance and pension journeys. Research, workshops and design proposals to align user needs, business goals and technical constraints in an enterprise environment.

Worked with